The Ambition
4Collection came out of a single interview. The founders had a quote on the table to build their platform with another firm for €350,000, and they brought milbo in for a day to pressure-test that firm and find out whether they were being told the truth. Half a day in the room was enough. milbo's founder, then 22, took the other firm's plan apart in front of everyone.
The question that came back was not whether the firm was right. It was whether milbo could build the thing instead, for a fraction, and lead it. We could, and we would. We brought in developers who had shipped some of the largest NFT collections in the world to build the smart contract and validate the MVP, and what started as a half-hour conversation became a tech mandate, fast.
The founders had the asset and the idea. What they did not have was someone who could bridge a diamond, a blockchain and a buyer without getting any of it wrong.

