lytra

lytra is one we knew before it was lytra. Etienne is an old friend, and for years our CRM and HubSpot expert, the one we kept on call. So we stayed close while he built lytra toward scaling, through a co-founder change, a CTO search, and the rest of the usual pre-seed turbulence. The call came the day the money landed.

What he had was capital and conviction. What was not settled yet was almost everything else: a forming team, a fresh CTO, and the question every freshly funded founder is quietly sitting on, what is this product actually. What he needed was a team that already knew how he worked and could turn the money into a company.

lytra is the software a machine builder's service team works inside: when a technician handles a case, it surfaces the matching past cases, documents and data in one place.

The way in for us was the tech. We built the secure connector that pulls a customer's knowledge out of their own offline systems and feeds it into the RAG and LLM core the whole product runs on. Then it grew.

A freshly funded company is still a question mark, and the next thing lytra needed was to become a company, not just a funded idea. So the work moved from the tech into the brand. One workshop took lytra from nothing to a clear identity: who it was, who it was for, where it stood in a market with Microsoft at the center, and the core it would run on. We ran it from a cardboard box, half-unpacked office, two founders, two chairs, no third. It held: the values went straight onto the hiring page, and they hired against them. Of everyone we have worked with, lytra took the framework the furthest.

lytra closed its pre-seed in January 2026, led by the High-Tech Gründerfonds, and it is in market now, selling, hiring, lining up the next round. The brand we ran out of that boxed-up office is the thing the company runs on: on the hiring page, on the merch and banners, in how they describe themselves. We built the brand they stand on and the bridge to the data they run on, and we are still close as it grows.

If you have just raised and you can feel the gap between the money and the company, that gap is usually brand and foundation, not another five hires. Build both right and early. The next step is a call.